Archive for category Technical Area
Does the power of Social Media influences E-Commerce Business?
Posted by systems in Decision Modeling, Lean and Green Operations, News, Research Area, Research Highlights, Technical Area on 02/10/2017
Social media has become a great part of someone’s life. People can’t wait to update their social media accounts, or at least get updated about the world simply by watching their timeline. Social media here is defined as every internet-based application that allows you to create and exchange contents with other people around the globe. The number of Internet users in Indonesia has reached 132.7 million people in 2016. With a number this high, Internet also is seen as a potential business platform. In 2016 the total of e-commerce in Indonesia has reached 26.2 million units, with its biggest selling product is in the fashion segment. Internet is not only giving advantages for companies for their business, but also some threats regarding the tougher competition in the market, especially for e-commerce companies.
A study has found that marketing through social media gave significant effect on increasing trust and loyalty of customers towards a brand. Therefore, companies see social media as a potential marketing medium, to retain their competitiveness in the market. By increasing their customers’ trust and loyalty towards their brand, companies can focus on expanding their market and gaining new customers.
According to several papers that this research was based on, there are five social media marketing (SMM) factors, (1) Website Security, (2) Clear & updated website, (3) Social media tools activity, (4) Online advertisement, and (5) Online interactivity. The result of this research shows that three of those factors, which are (1) Clear & updated website, (2) Online advertisement, and (3) Online interactivity, give significant effect on customer’s brand trust. While brand trust gives significant effect on brand loyalty. Therefore it can be concluded that those 3 factors of SMM give also significant effect in brand loyalty indirectly through brand trust.
We develop a structural equation model (SEM) to see which and how each social media factors influencing the buying behavior of the customer. Our models show that there are 3 factors that must be the focus of the e-commerce sites when using the social media platform.
This research is conducted by Annissa Tayara Callista and Akhmad Hidayatno
Educating society about energy transition through excitement of a game? Why not!
Posted by systems in Clean and Renewable Energy, Decision Modeling, Knowledge Area, News, Research Area, Research Highlights, Sustainable Industrial Policy, Technical Area, Technology Policy Transitions, Web-Based on 15/06/2017
The increase of energy consumption especially in the form of oil is being an issue for certain countries including Indonesia. Within the rise of 3.99% of energy consumption annually, transportation sector having the largest portion of energy consumption (Indonesia Outlook Energy, 2016). There are 17.523.967 vehicles in Jakarta, the capital of Indonesia, with 74.66% of the numbers are motorbikes and 18.64% are cars. The use of oil in most land transportation vehicles has lead oil to be the most used fuel by the market share of 32% compared to other type of fuel. Unfortunately, the oil production in Indonesia has been constantly decreased within 4.41% per year. It leads Indonesia to be the net importer of oil and depending on the oil supply by other countries. The condition of being net importer of oil having many effects of short and long run in Indonesia’s economic. 
the respond to the increase of oil consumption, the government releasing an energy diversification program to reduce oil consumption by substitute the oil to other type of fuel like gas, biofuel, renewable energy and many others. One of the diversification plan is the conversion of oil to natural gas program. This program has been conducted since 1987, however until 2011 it only achieved 0.03% conversion rate. Based on the study from Bureau of Oil and Gas, one of the success key for conversion from oil to gas program is through education and socialization to the society. Conversion from oil to gas is a kind of energy transition which is defined by Chappin (2011) as the socio-technical transition in the scale of sector. To do the simulation about energy transition physical and social components from the energy transition system needs to be captured.
2nd Asia-Pacific Region System Dynamics Conference
Posted by systems in Conference, Continuous Event Modeling, Knowledge Area, Lab Development Program, Lean and Green Operations, News, Research Area, Technical Area on 24/02/2017
The 2nd Asia-Pacific Region System Dynamics Conference of the System Dynamics Society were held at UTown, National University of Singapore. The theme for this conference is Charting a Path to a Humane and Sustainable Future: Asia’s Leadership Role. The conference brought together various disciplines that have been using Systems Thinking, System Dynamics and Systems Engineering approach in understanding and solving problems. The conference seeks to popularize and extend systems thinking and System Dynamics modelling in the Asia-Pacific Region by facilitating interactions between practitioners from the region and around the world, introducing newcomers to the field, and keeping practitioners aware of current developments.
It brought together so many practitioners in the regions, including group of Indonesian SD practitioners. We hope that in the future, we could establish an Indonesia Chapter of System Dynamics, since currently Indonesia falls into the Australasian Chapters and newly established ASEAN Chapter.
SEMS Lab presented 2 papers in this event that falls in the strategy group of papers.
These are the excerpt of the papers presented by SEMS Lab
1. System Dynamics Approach in Managing Turnover Problem in Profesional Service Firms
Authors: Arry Destyanto, Armand Moeis, Akhmad Hidayatno, Mohammad Rizky Nur Iman
Talented human resources is one of the key factors in a firm’s success to maintain its competitive advantage in the global era. The rising trend of turnover is causing firms to rethink their strategy in maintaining their talented human resource. This issue challenges firms especially that rely on talented human resource such as professional service firms. Turnover has direct and indirect negative impact for firms. Previous researches had been conducted research to understand the underlying problem that causes turnover, and the strategy to overcome it. This research calls for a modeling structure of the turnover phenomena using a system dynamics approach, which can also be used to simulate various strategy. The output of the model is a recommendation of strategy that is most effective and has the best return on investment for organization. The results of simulation study will be discussed at the end of the paper.
2. Scenario Planning using System Dynamics for Reducing Uncertainty on Managing Employee Turnover
Authors: Akhmad Hidayatno, Arry Destyanto, Armand Moeis, Mohammad Rizky Nur Iman
In order to maintain the competitiveness of an organization in the global competition era, the presence of qualified human resources has become one of the key factors. Unlike product quality, qualified human resources have the capacity and talents that are not easy to replicate. Therefore, researchers and practitioners have been looking for the best strategy to manage turnover in an organization. However, the problem with turnover is that it has become more dynamic and changes along time, causing for uncertainties in the impact of the strategy implemented. This research will show how ‘scenario planning’ is used in a system dynamics model to minimize the level of uncertainties. The scenarios generated are not limited to the changes in assumptions, but also includes alternatives of trends that may happen in the future (plausible scenario). This paper focuses on discussing the process of generating and testing the plausible scenarios to the model. The implication of the scenarios is also compared to the initial output of the model.
Learning Strategic Sourcing Management through Serious simulation Game
Posted by systems in Financial Modeling, Ports, Logistics and Supply Chain, Research Area, Research Highlights, Serious Simulation Gaming SSG, Technical Area on 22/02/2017
Why bother with uninteresting hours of classroom session, when you can play a game and learn more?
Despite the importance of its functionality, research shows that many of the world procurement and purchasing specialist around the world are still having trouble in developing and implementing an effective strategy towards sourcing, according to KMPG International report (2012). Some still perceive the approach in sourcing is to find the lowest cost and ignores the true potential of sourcing.
In the globalization era, the challenge in sourcing has been more complex than before and will continue to rise. Sourcing researcher, Kate Vitasek and alongside many others state that you should view sourcing as a business model with the goal to maximize value. Sourcing is not just merely obtaining products or services at the lowest price, but to obtain them at the right price. By choosing the right business model for your sourcing situation, you can harness the true potential value sourcing.
Unfortunately, the concept of sourcing model is not yet widely recognized. Although many firms may have or are implementing some of them, the basic knowledge of the sourcing business model development process is still a problem to many sourcing professionals. In order to help the professionals to gain a better understanding of sourcing business model development process, a serious simulation game is presented as a solution.
Serious simulation game has been used in many pedagogical purposes throughout different fields such as supply chain management, business simulation, medical and military. The gaming environment creates an immersive learning medium and therefore is able to improve the learning process of its participants.
By developing a serious simulation game in form of a board game, participants are able to learn the key concepts of sourcing business models and the different impact of each models. Before the game participants can have the chance to develop and choose the best sourcing business model for the situation. The benefit of playing a game is that participants can know whether they have chosen the right sourcing model.
The game presented in this research proves another example of a pedagogical use of a serious simulation game. Serious simulation game is seen as a suitable learning medium especially for the millennials. The immersive value offered by gaming help learner to stay focus. When learner are involved in the system, there is a better chance that they can understand and remember better. This is also an example of an experiential learning method, where learner can improve their mental models to make better decisions by learning through simulation.
The serious simulation game presented, is developed through the game development guideline set by Richard D. Duke and his colleagues. Keeping in mind that the game must balance the realm of meaning, reality and play as suggested by Casper Hartevald in his “Triadic Game Design” book. The design process also look upon the examples of existing serious simulation game. A group of students from Universitas Indonesia were called as participant respondents of the game. Through the testing of the game, we learn how the game has helped the participants gaining better understanding of the subject.
In conclusion, we have seen how a serious simulation game can help learner to understand complex system which requires an effective learning medium. The game can be used as a learning medium alternatives for professionals and students. By improving their understanding of the system, hopefully they can put the knowledge into practice and solve issues surrounding sourcing strategy.
This research is conducted by M. Rizky Nur Iman, Arry Rahmawan and Akhmad Hidayatno
Is Indonesia Ready for New Technology in Reducing CO2 Emission?
Posted by systems in Financial Modeling, News, Research Area, Research Highlights, Serious Simulation Gaming SSG, Sustainable Industrial Policy, Technical Area, Technology Policy Transitions on 16/11/2016
Green house gases (GHG) emission is one of the environmental issues that hasn’t been resolved and continued to increase annually. Carbon dioxide gas is known as the largest contributor for GHG emissions. This environmental issue also happens in Indonesia as a developing country which has focused on sustainable development. In 2020, the total emission of carbon dioxide gas in Indonesia is predicted around 960 million ton if there is no mitigation action.
Developed and developing countries are still looking for the effective technology to answer the emission issue. The carbon dioxide gas emission has to be reduced because if there is no immediate action, the impact is not only effected to the amount of emission itself in air but also to the health issue on human. If the air is heavily contaminated, people who live on that environment will get a health problem.
In the last fifteen years, researchers who focus on cleaner energy are looking for the effective technology which can lower the level of the CO2 emission. Developed countries have landed their first step to mitigate their emission of CO2 gas by using Carbon Capture and Storage (CCS) Technology. This kind of technology could effectively reduce the amount of CO2 emission in large-scale.
Indonesia is aware to the carbon dioxide gas emission issue. There are a few technologies that have been used to reduce the emission, such as: using the alternative energy which produce cleaner emission than CO2, using a cleaner technology (in transportation), reducing the use of fossil fuel, etc. Carbon capture and storage technology is still new in Indonesia, and there is no enough information and study on it. The researcher in Universitas Indonesia (majoring Industrial Engineering) helps to find the answer to this new technology. Is Indonesia ready for new technology?
The increment of carbon dioxide gas emission keeps increasing annually. Globally, there is a significant difference in incremental of the emission. From 1970 to 2000, the rise of the emission was only 1,3% per year but, from 2000 to 2010, the escalation reaches to 2,2% per year. These circumstances stand on the entire world because the human needs to make a better economy. To fulfill the better economy and life, humans aren’t satisfied. Every single days, there will be a new need from every single human. On that reason, industries grow wild and keep rising every year. Doing their activities, industries occur any kind of emission included the carbon dioxide gas emission, so the increment of carbon dioxide gas emission increases annually.
In developed countries, they have a bold step to mitigate their emission of CO2 gas by using Carbon Capture and Storage (CCS) technology. A post-graduate student from Universitas Indonesia sees the gap in Indonesia. The study and information about CCS, as a new technology to reduce emission, haven’t well developed in Indonesia. Based on the situation, the student tries to do a research of CCS technology implementation in Indonesia using technology assessment method. He spent six months in doing the research in Indonesia.
The objective of the research is to find the criterias and subcriterias for the implementation of carbon capture technology with an adjustment of Indonesia’s condition. Because there is no enough information about the criteria in implementing carbon capture technology, this research could be the opening project for the further research in Indonesia. Through this study, we will seek what the subcriterias are needed to be fulfilled. It will be divided into two main criterias based on economy and environment, and the other supporting criterias are performance and technology innovation.
Data-data on the research used primary and secondary data,. Focus group discussion (FGD) and questionnaire are the main primary data, meanwhile, references from literatures are the secondary data. FGD and questionnaire involved some experts to give their perspectives on this research so the results will be various.
The results suggest the subcriterias that are important in using CCS technology are: the rate of capturing CO2 emission from its technology (for environment criteria) and investment cost of the technology (economy criteria).
The investment cost for the carbon capture technology is big enough, so the implementation itself needs support from the government and other investors. Although there are some challenges in implementing the carbon capture technology, the potential to implement the technology is opened. Indonesia has a big sources for the CO2 emission because there are still many industries using fossil fuel. If the technology applied, it could be a benefit for Indonesia in supporting the sustainable development aligned with the statement (of the government) on reducing CO2 emsision.
This research still needs to be improved, but the results as opening project are promising. Hopefully, there will be other futher research developed on this field.
This research is conducted by Reinaldo Giovanni and Akhmad Hidayatno
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