In order to introduce the basic concept of Supply Chain Management for all its Dealers, PT Astra Honda Motor AHM asked SEMS Lab to conduct Beer Game Simulation. The Beer Game Serious Simulation Gaming (SSG) is perfect interactive way to have a common understanding of supply chain challenges (With of course No Beer drinking involved). Approximately 67 dealers were trained on September 10, 2014 at PT AHM Tipar Cakung. The facilitators team was lead by Mr. Hariyanto Salim MSIE, CSCP that consist of 1 Game Master, and 10 Game Companion for each Game Board.

Even though it is a classic game, the beer game was still an eye opener for all the participants, who are all practitioner and very expert in the field.